Updated: May 16
Websites. Let’s cut to the chase – every business, large or small, needs one. We no longer live in the age of the phone book. It’s 2020. People want to see that a business cares enough about what they do to make sure they have a professional, informative website. And no, a pretty Instagram feed or a Facebook business page does not replace the need for a website.
Websites don’t cost what they used to and should be seen as an investment in your business. You can do it yourself or you can hire a professional, but the fact remains the same, say it with me, every business needs a website. It is key for reaching your target audience, no matter who they are, and should be used alongside social media and various other outlets for ensuring your online presence and visibility are all present and correct. This is also true vice versa – a website does not replace the need for social media either. You need both.
You’ll be hard pressed to find anyone who doesn’t use the internet and good old search engines, especially Google. From ten year olds through to pensioners, believe it or not. My dad is approaching 80 years old and Google is his first port of call for whatever he needs, unless it’s tech support – then he calls me! More people use search engines to find what they’re looking for than social media, so if your online presence is limited to social media platforms, you’re cutting out a great deal of potential custom, and possibly even putting people off.
The proof is in the pudding: out of 50 people polled, a whopping 44 of them said they would prefer to deal with a business who has a website rather than one who doesn’t. A potential customer should be able to have all their possible questions answered on your website without having to search around. As brilliant as social media is; it does not have the functions or organisational capabilities that a website does. Website navigation is super simple if done correctly, whereas social media can be like looking for a needle in a haystack. We live in an age of instant gratification and people are lazy, if something doesn’t smack them in the face without having to look for it, they’ll move on sharpish.
The bottom line is - you cannot rely on social media alone for online presence and visibility. Take a look around your competitors:
· do they have a website?
· are these sites easy to navigate?
· is all the information you would need as a potential customer available to you without rooting around?
Websites can be used for a variety of purposes. Selling products online, informing people about what you do and why you do it, growing your database with lead magnets, showcasing products and services, hosting a blog, the list is endless. And you can do all these things effortlessly, that’s the dream right there.
There are several factors to consider when planning and creating your website, far too much to cover in one post, but these factors will follow in a series of posts I have planned, or you can download a full website guide in my business branding support group over on Facebook... join here
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