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Useful information to help you get the best from your small business.

here you will find useful information that can help you to get the best out of your small business, such as branding and marketing. don't forget to visit the freebies page too for free social posts, forms and business guides covering a range of topics.

brand identity.

why is branding important?

Branding is more than a logo or graphic element. 

When you think about your brand, you really want to think about the complete customer experience - everything from your logo, website, social media platforms, to the way you answer the phone and train your staff.

When you look at such a broad definition of branding, it can be a bit overwhelming to dwell on what is involved in your brand.

In short, your brand is the way your customer perceives you.


It is imperative to be aware of your brand experience and have a plan to create the brand experience that you want your customers to have. A good brand doesn’t just happen - it is a well thought out and strategic plan.

Many start ups and small businesses fail to spend necessary time thinking about their brand in this broad sense and the impact it will have on their business.

Find out more about the importance of branding...

  • Promotes recognition.

People like to do business with a company they're familiar with. If you branding is consistent and easily recognised, it will help people feel more at ease purchasing your product or service.

  • Sets you apart from the competition.

In an overcrowded marketplace, it is critical to stand out from the crowd. How will you stand out from other similar businesses? Identify your USP [unique selling point] and shout about it.

  • Your brand portrays your business DNA.

Your entire brand experience, from visuals such as your logo and website, to the way you speak to your customers, shows customers about the kind of business you are. Are you telling the right story?

  • Strong brands generate more referrals.

Customers of every industry like to tell their friends about the brands they like. Whether it is a brand they eat, wear or listen to - people talk. But remember, you can't tell someone about a brand you can't remember.

  • Brand represents you and your customer promise.

An important point to remember is that you are the brand, your staff are the brand and your marketing materials are the brand. What does your brand say about your customer promise?

  • Branding creates clarity and focus.

It's easy to drift between ideas without a guide, and then it's not long before you're so far away from your original goals. A clear, concise brand strategy helps you keep focus on your vision for your business. This strategy will save both time and money.


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